That stock I paid a split adjusted price of $1.33 a share for almost twenty five years ago currently yields about 3.5%. In other words, if you buy it at today’s price you will get a 3.5% yield. This stock has always yielded between 3% and 6% and think about this: as the dividend increases the share price follows. That is just how the stock market works, and this is another lesson many never learn. Those who chase the illusion of trading profits.